My 2018 Grammy Predictions

GrammyThe 60th Grammy Awards are tomorrow night and it looks like Music’s Biggest Night™ might be one of the most unpredictable in years if the nominations are any indication. The televised ceremony will have performances from some familiar faces and big names like Miley Cyrus (with Elton John), Kesha, Pink, Sam Smith, Bruno Mars (with Cardi B), Lady Gaga, Kendrick Lamar and so much more.

Most of the awards will be given out tomorrow afternoon before the on-air awards. As in previous years, I will try to guess who will take home the award in some key categories.

ALBUM OF THE YEAR
• Childish Gambino – Awaken, My Love!
• Jay-Z – 4:44
• Kendrick Lamar – DAMN.
• Lorde – Melodrama
• Bruno Mars – 24K Magic

This is an interesting group of nominees mainly because four of the artists are non-white, which is relevant following recent criticism against the Recording Academy for skipping over highly regarded albums by Kendrick Lamar and Beyoncé in favour of safer choices by their white peers. Interestingly, the fifth nominee, Lorde, is a white woman from New Zealand who might be seen as more of an underdog here as her album Melodrama saw nowhere near the success of previous winners 1989 and 25, for example. Bruno Mars might be the safest choice among this group but I could see Kendrick Lamar finally winning this category – even if DAMN. isn’t quite the masterpiece To Pimp A Butterfly was.

Should Win: Kendrick Lamar
Will Win: Kendrick Lamar

RECORD OF THE YEAR
• Childish Gambino – Redbone
• Luis Fonsi & Daddy Yankee Featuring Justin Bieber – Despacito
• JAY-Z – The Story Of O.J.
• Kendrick Lamar – HUMBLE.
• Bruno Mars – 24K Magic

If the Grammys were to award popularity, Despacito would win hands down. The song tied the long-standing record for longest #1 on the Hot 100 last year and was the first major non-English hit to be as big as it was since Macarena. It might be worth noting that Macarena didn’t get nominated at all for a Grammy and the previous non-English go-to hit La Bamba was nominated for Record and Song of the Year in 1988 but didn’t win either. Of course, this is all likely meaningless for who wins tomorrow. I’m going to lean toward Bruno Mars taking this one.

Should Win: Kendrick Lamar
Will Win: Bruno Mars

SONG OF THE YEAR
• Despacito (Luis Fonsi & Daddy Yankee Featuring Justin Bieber)
• 4:44 (Jay-Z)
• Issues (Julia Michaels)
• 1-800-273-8255 (Logic, Alessia Cara and Khalid)
• That’s What I Like (Bruno Mars)

This was the category I was completely wrong about, being 0/5 in my predictions. It’s also one of the more difficult to predict. I’m leaning toward them awarding a song like 1-800-273-8255 because of the message behind it. It’s the song that stands out from the pack.

Should Win: 1-800-273-8255
Will Win: 1-800-273-8255

BEST NEW ARTIST
• Alessia Cara
• Khalid
• Lil Uzi Vert
• Julia Michaels
• SZA

Alessia Cara has been around for a couple years now and has had all that time to establish herself as a major pop artist with a whole album era and a handful of hit singles to her credit. The artist with the buzz right now is SZA but comparing the two isn’t exactly an equal battle. Alessia might nab this one.

Should Win: SZA
Will Win: Alessia Cara

BEST POP SOLO PERFORMANCE
• Kelly Clarkson – Love So Soft
• Kesha – Praying
• Lady Gaga – Million Reasons
• Pink – What About Us
• Ed Sheeran – Shape Of You

This is a category to watch because while none of these artists got into the main four categories, it wouldn’t have been a surprise if they had and subsequently won. Instead, they all battle it out here and it could be anyone’s win – except maybe Pink. Ed Sheeran was a shoo-in for Song, Record and Album of the Year – but didn’t make it. Maybe the Academy are sitting him out this time around. I’m betting this category is between Gaga and Kesha, both stars who have had bigger days but who have made good in the public eye.

Should Win: Kesha or Lady Gaga
Will Win: Kesha

BEST POP DUO/GROUP PERFORMANCE
• The Chainsmokers & Coldplay – Something Just Like This
• Luis Fonsi & Daddy Yankee Featuring Justin Bieber – Despacito
• Imagine Dragons – Thunder
• Portugal. The Man – Feel It Still
• Zedd & Alessia Cara – Stay

Full disclosure, a win for the The Chainsmokers & Coldplay would be so anticlimactic and Thunder is so dreadful that it shouldn’t even be listed here. Despacito isn’t undeserving but I’d still rather see it go to Zedd & Alessia Cara or Portugal. The Man. I think the Grammy’s might go for anticlimax.

Should Win: Portugal. The Man
Will Win: The Chainsmokers & Coldplay

BEST POP VOCAL ALBUM
• Coldplay – Kaleidoscope EP
• Lana Del Rey – Lust For Life
• Imagine Dragons – Evolve
• Kesha – Rainbow
• Lady Gaga – Joanne
• Ed Sheeran – ÷ (Divide)

I really want Lady Gaga to keep her Grammy streak going and win this category but I also believe that Rainbow is the strongest album in this group. Had Ed Sheeran swept the nominations, he would have been a shoo-in here. There might still be a desire to keep him close and award him this but I want to believe that Kesha or Gaga have a shot.

Should Win: Lady Gaga or Kesha
Will Win: Lady Gaga

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