It’s been three weeks since the release of Lady Gaga‘s ARTPOP and many articles have surfaced already deeming it a commercial flop. On the surface, it might seem like an easy conclusion based on numbers comparing the album to others released this year and to Gaga’s own prior releases, but underneath, it might still be too early to tell.
Since the record industry took a hit in the early part of the 2000s, first-week sales of an album have been more important than ever as labels used these numbers as promo points to display how successful a record is. Therefore, an album could be deemed a flop after just a week of release – but it doesn’t always necessarily paint the complete portrait. Continue reading