themaxonline

19Nov/110

Manipulation in all shapes

Billboard Magazine

Billboard Magazine

Earlier this week I read an article that I thought was rather interesting, despite its incredible amount of improper and very biased reporting. Regarding the incident back in May in which Lady GaGa's album Born This Way was put on sale at Amazon's digital store for 99 cents for two non-consecutive days during the first week of the album's release. That particular event was referenced again this week when Billboard announced that they would be restricting album sales from retailers that use a sale price less than $3.49 for an entire day. Meaning, if a retailer chooses to sell an album, new or old, for a special sale price (for example, a Boxing Day sale) of $2.99, it won't be counted by Billboard nor will the rest of the day's sales for that title count, even if the sale accounts for only half of the day.

This article refers to it as "Lady GaGa's Chart Manipulation Scandal" and claimed the sale occurred due to the album's poor reviews. Of course the word "allegedly" was used in there, the angle that this story was written at was clearly one which views Lady GaGa in poor light. The same Lady GaGa who, this week, is being recognized by The Trevor Project for her contribution to the LGBT community. The sad thing is is that most readers of that article will assume it as being fact despite their limited knowledge in how charts are run, how record labels and retailers run and whether or not the album even got poor reviews in the first place.

Born This Way has a 71 rating on metacritic. Not particularly high but considering ratings given to the average pop album (Katy Perry's highest score is 52, Rihanna's highest is 75 for Rated R, even Adele's 21 has only a 76 despite its popularity), I wouldn't necessarily call its reviews "poor". Born This Way had a TON of hype and admittedly, it didn't live up to those expectations in the eyes of most people. It's just interesting how a story can report facts and also add implications that can be totally twisted due to a few key things.

First of all, the sale was put up by Amazon completely independent of GaGa's label. Apparently, Interscope was furious at the sale in the first place because they weren't able to account for it when they shipped the album out for its May 22nd release date. The result was 400,000 copies of the album sold digitally to Amazon and a huge number of albums that were shipped now still in stores left unsold. Of course, the label did get the full price of the album as paid for by Amazon, who reported a loss of over $3 million as a result of their sale. The purpose of selling a $10 digital album for $1? They wanted a piece of Apple's grip on the digital music market.

iTunes

iTunes

As of December 2010, 66% of digital music was sold by Apple with Amazon holding 13.3% of the market. What better way to win over new customers than by offering an in-demand high-profile new release for an unbeatable price of $1. Even though their immediate loss was $3 million, I do wonder if Amazon gained any permanent customers as a result. I suppose the numbers will be posted next month.

Now despite this situation, it's not to say that chart manipulation doesn't happen nor is it to say this wasn't a case of it. My point is that the evidence suggests that it was Amazon who made the deal for its own long-term benefit, not Interscope, or Lady GaGa to try to achieve record numbers. Even without the $1 deal, Born This Way would have spent the two weeks it did at #1. Its sales would have likely been 700k+ anyway that week and it would still be in the Top 3 best-selling albums of the year (so far). As of now, it's US sales stand at nearly 1.8 million. Without Amazon, they'd be 1.4 million. Still pretty decent in today's market. And also consider that the Amazon deal occurred in America only. In Canada, the album opened at #1 with about 81,000 which is still be the highest opening week of the year. Worldwide in its first week, it sold 2.5 million copies. Without Amazon, it would still be 2.1 million. And up to now, its total sales are 8 million worldwide. Remove nearly half a million, it's still more than 7.5 million.

These numbers mean anything? Not really. Not out of context like this but the album is still the second best selling in the world in 2011 and the Amazon deal took place over two days in a single-week period. Personally, I agree with the ruling that albums sold at a severely discounted price shouldn't count toward the chart total. I have often wondered how the numbers would look if the sale price was what counted rather than the numbers sold. Cheaper music typically has that added advantage and if it's an insanely discounted price for a new release, it's likely going to sell tenfold because of its attractive price. Though some might suggest that it's part of the game and if a label can afford it, let them do it. Either way, I don't think the decision of one retailer should negatively affect the label or an artist who have no part in it and I'm hoping I can help to set the record straight.

26May/114

Music Review: Born This Way

Born This Way cover

Album cover for Lady GaGa's Born This Way

Anyone that denies the similarities between Lady GaGa and Madonna are deceiving themselves. Both ladies have so much in common with their backgrounds and their musical styles that only a fool could miss it. However, anyone still relying on such a comparison is also incredibly lazy. A lot of the sounds on Born This Way are reminiscent of various periods of Madonna's career, from her mid-90's R&B infused Bedtime Stories, to 2000's house-based Music and of course her late 80's pop classics. What Madonna has done over two decades lends itself to this single record by Lady GaGa. Of course, pushing that comparison out there has become as overdone as the claims that GaGa herself is overdoing the Madonna inspirations. And such, those comparisons are becoming a caricature of themselves to the point where people are looking for things to compare to Madonna that make little, if any sense at all.

There's more to Born This Way than being inspired by Madonna's discography. There's an overwhelming sense of time-travel on the tracks that fuse pop, rock 'n' roll, dance and techno from the 80s to the 2000s. GaGa explained time and time again what the sound of the record would be and as much as she said it, the idea was still unimaginable and yet, she's exactly right. Arena rock 'n' roll meets heavy dance beats. As it is, the sound of the record is very heavy on the first listen when compared to 2008's The Fame and 2009's The Fame Monster. The closest anything comes to those records might be with Heavy Metal Lover, which lends its production to the Fernando Garibay sound from Dance In The Dark.

Garibay is the producer behind a majority of the album, including the first single Born This Way and the latest radio release The Edge Of Glory. RedOne, the guy whose production on her biggest hits Just Dance, Poker Face and Bad Romance made him a household name, is also present on a number of tracks including Judas and Scheiße, two songs with similarities to the distinct layout that Bad Romance has. Those tracks are also the heaviest sounding on the record. Sacrificing any sort of sonic buildup and just diving right in to the hard, sweaty, thumping beats that tend to be restricted only to the club.

Despite there being an obvious advance in her overall sound that goes beyond the norm for today's pop standard, the record is almost entirely pulled from the 80's. From the production to the heavily reverbed snare that was so evident in 80's hair metal and rock 'n' roll, the influence is clear. Hair lends itself to Cyndi Lauper meets Tiffany, complete with the distinct snarl that was apparent in so many of the decade's pop hits that has since vanished. Listen specifically to the line in the bridge "don't wanna change and I don't wanna be ashamed" to hear this. Bad Kids sounds like it could have come from a blended Pat Benatar/Jane Child/Kim Wilde-like session. Single-worthy Marry The Night soars while Electric Chapel has a slightly more ambience to it likened to Bronski Beat.

One of things I personally would have done differently was with the recording of Yoü And I. Perhaps it's due to my absolute hatred of Queen's We Will Rock You, which is sampled in the Robert "Mutt" Lange produced track, or perhaps it's the mostly lacking piano that gave the song a certain charm when GaGa unveiled it during last year's Monster Ball tour. Either way, Yoü And I doesn't quite meet my expectations. Still another standout track on Born This Way, with its country flare and huge drums, it's not the southern piano rocker I imagined it to be but an 80's rocking anthem rock which admittedly probably better suits the record anyway. Of course, I wouldn't let my own expectations effect whether or not I think the final result is worthy. Yoü And I is classic GaGa as she shows the musician side of her that often hides beneath the beats and synths of the rest of the album. This song is as close as the record gets to the GaGa people see in concert and therefore might be the album's most magical recording. It's biggest weakness, though, may be that GaGa's vocals aren't showcased as they should be. They're buried beneath the huge production and aren't as strong as they normally are when she performs it.

Born This Way (extended version)

Cover for the extended version of Lady GaGa's Born This Way

Not to be completely boxed in with the 80's label, GaGa does mix things up a bit with Americano, a spanish-flavoured recording that goes beyond what Alejandro contained. While it barely fits in with the rest of the record, it's sound makes it stand out as one of the highlights. Government Hooker is a mischievous song that oozes sex placed over an irresistible mid-tempo thump. The Edge of Glory, the record's closing track, serves as a grand finale for a musical journey that doubles as a life well lived. The song, which she wrote after the death of her grandfather, is about the final moments of life before death when you conclude that life was full and complete. Despite the repetitive chorus, the lyrics here are the album's best as far as being emotive and heartfelt. The E-Street Band's Clarence Clemons provides an incredible saxophone solo that extends to the end of the song, reminiscent of a flat-lining heart monitor, signalling the end.

The songs on Born This Way have soaring choruses which are very melodic. So much so that they would most likely work convincingly in bare bones versions as they do with their full-sounding album counterparts. It's obvious with such strong melodies that these songs were written on the piano as GaGa has admitted to doing with much of her previous work. In addition to the aforementioned 80's sounds, some of the melodies in the choruses are often throwbacks to the 90's Europop sound such as in Scheiße and Bloody Mary, the latter of which sounds like GaGa spent some time listening to Ace of Base's The Bridge record.

Coming full circle with the Madonna linkage, Born This Way is not without its faults. Despite the "rip-off" criticism directed at the single Born This Way that I still don't hear, even after listening to both it and Express Yourself back-to-back and trying to find suitable mashups that compare the two, there is a track on the extended edition of the record that does sound eerily similar to it. Fashion Of His Love is definitely the most 80's-influenced song in the Born This Way project with verses so similar to Madonna that it is impossible to ignore. (The Fernando Garibay remix takes off some of the edge making it sound more modern.) Some may say that it's a purposeful "you want Express Yourself? You've got it!" but it's a major misstep that will most likely be misinterpreted rather than a cheerful Hell Yeah! Unfortunately, the similarities are also present, though not as obvious, in another of the bonus tracks Black Jesus + Amen Fashion.

It wouldn't be a GaGa product without a host of one-liners that will likely enter the consciousness of pop culture. "I want your whiskey mouth/all over my blonde south", "Put your hands on me/John F. Kennedy" and "Jesus is the new black" to name a few. Otherwise, it's too early to tell the impact that Born This Way may have on the pop stratosphere in the months and years to come but judging by the massive promo campaign prior to its release, GaGa has again raised the bar for future projects by her contemporaries. Musically, Born This Way may not be entering new territory but GaGa has made the decision to move onward by relying on influences from decades ago. If successful, her fellow pop stars will follow. She raised the bar with her music videos and again with this project's promotion, whether her music can have that same influence is the open question. The end result is a record you have to work with before it cements itself into your brain but it's very rewarding. Born This Way will likely one of the most exciting records of the year because of the hype built around it, incredibly catchy melodies and intense production. Four stars

Tracklisting
1. Marry The Night
2. Born This Way
3. Government Hooker
4. Judas
5. Americano
6. Hair
7. Scheiße
8. Bloody Mary
9. Black Jesus + Amen Fashion*
10. Bad Kids
11. Fashion Of His Love*
12. Highway Unicorn (Road To Love)
13. Heavy Metal Lover
14. Electric Chapel
15. The Queen*
16. Yoü And I
17. The Edge Of Glory

(disc 2)
1. Born This Way [Country Road Version]*
2. Judas [DJ White Shadow Remix]*
3. Marry The Night [Zedd Remix]*
4. Scheiße [DJ White Shadow Mugler]*
5. Fashion Of His Love [Fernando Garibay Remix]*
* song on extended version only

11May/110

Leak or Wait: The Edge of Glory

Anyone that knows me knows how excited I am about the release of Lady GaGa's new album. ...ok, maybe not. I actually don't talk about it to most people. I don't really like hearing negative comments about music I call my own. For some reason, I feel insulted that's that's just me. But it's assumed that I'm excited.

The album drops on Monday, May 23rd. Less than two weeks away. I've been looking forward to it since last summer. So far, I've heard four songs from it. I decided weeks ago (maybe months) on this site, no less, that I was going to take the classic approach to this album and not listen to it until the day it came out. If it leaked, I wouldn't cheat and listen to it beforehand. My plan was to bring my discman with me, buy the CD, and listen to it in my discman as soon as I left the store. The old-fashioned way.

However, over the last couple of days, there have been announcements made on behalf of the label that the album would be available for streaming. A few songs would be made available on FarmVille (which I don't play anyway but is sure to result in those songs being readily available for download), and on the Metro website next Wednesday, five days before it becomes available to buy. Thus allowing me to hear the record before I buy it.

I know that when the album leaks, whether from the streaming sites and people making mp3s of those, or otherwise, it will spread like wildfire and talk of the album will become common on facebook and twitter. I can't give in but I'll otherwise be left in the dark. What to do... :/

On related news, the third single The Edge of Glory hit iTunes this week. After the abysmal reception to Judas (though the music video was great!), this new song is, in a lot of ways, a breath of fresh air. It's very 80s but with plenty of modern aspects. A classic power ballad for the present.

I think what makes The Edge of Glory a great song is that it's not far-out like Born This Way and Judas. I remember the first time I heard Born This Way, it took a few listens for me to be able to listen passed a lot of the "noisier" aspects of it. And Judas had so much going on that I can understand why it performed as poorly as it did. Very polarizing. The Edge of Glory is bringing it down-to-earth after those two experimental-sounding songs. I feel like GaGa left her pride and ego at the recording studio door and simply recorded this without the need to add bells and whistles. It's simple. Cliche. But amazing. Nothing new in music as its such a throwback to 80s-90s power ballads but unexpected and therefore new for GaGa. And really, it's been years since there's been a good power ballad.

I feel like this song will do much better than Judas did. I can't imagine what a music video will look like since all I can picture is something very cheesy. However, because there's less to take in with this song, I'm anticipating a much higher burn-rate than Judas. I'll probably get sick of this song much faster than I will of Judas, even though I like the latter much less.

Finally, I'm dying to see the criticisms for this. It's been getting comparisons to Kelly Clarkson (due to the "I'm on the edge" part sounding like "Cuz we belong" in My Life Would Suck Without You) and Chris Brown's With You (because of the very similar "with you/with you/with you..." parts near the end) and of course, with Cher's Song For The Lonely. Though, how will they apply it to Madonna? It's very 80s but not Madonna 80s. I bet people will criticize her for being too dull in this. Can Gaga finally win? We'll see.

Countdown to Born This Way: any day if leaked but officially 12 days.

11Feb/112

Born This Way

Lady GaGa - Born This Way

Lady GaGa - Born This Way single cover

In the decade and a half that I've been following music, charts, the industry and everything surrounding, I've never seen a song have such a huge impact as I did today and the days prior with the lead of the release of Born This Way. I feel like to say this song was hyped up is almost an understatement. You have your huge moments of songs by big-named acts like Britney Spears, whose recent Hold It Against Me was a record-breaking single in its own regard. Of course, Madonna has had her fair share of hyped-up songs and why wouldn't she? Following some of the hits she's had and the impact she has had on pop culture, at the peak of her career in the late 80s/early 90s, I'd bet she could have had quite the impact.

The difference between then and now, of course, is the connectivity among everyone in the world. Social networking, twitter, entertainment news shows and websites, hype building machines like Twitter and YouTube. Combine all of them together and a few times a year you have a big event that can either mirror or eclipse the last. New Britney? The world goes wild. New Beyonce? Soon enough, it will happen. Last year, Christina Aguilera had an impact with her single... that fell flat. But the hype leading up to Born This Way, in my opinion, has never been matched since the days of, probably something Beatles related.

Looking at some stats, GaGa's somewhat long-awaited song sold enough to reach iTunes' #1 selling single in just three hours once it became available at 9am this morning. Radio stations all over North America announced earlier this week that they would play Born This Way at the top of every hour for either the entire day or the entire weekend, this without even hearing the song. My understanding of the radio industry is that radio would never play what they knew people didn't want to hear. This tells me that playing a Lady GaGa song and taking a chance on it before hearing how it even sounds isn't a risk. It takes weeks for any song to reach that level of airplay. Apparently, that's the star power of GaGa.

So the song has hit airwaves, hit #1 on iTunes, and looks like it could actually be #1 on the Hot 100 next week. The Hot 100 combines sales and airplay (among other things) over a 7-day period. GaGa won't have the full advantage of 7 whole days. My understanding is that she'll have just a few days of airplay and a few days of sales to be eligible for the next published Hot 100 chart... and that may be enough for #1.

So when is it called a rip-off and when is it called an homage? Most people claim that it's a carbon copy of Express Yourself by Madonna. Yeah, it sounds like Madonna's song. Quite a bit. The melody is quite similar, with some elements of Vogue in there as well. GaGa has been getting comparisons to Madonna since nearly the beginning of her career. I doubt she could record a song like this, have it pass through the hands of label execs and managers without someone telling her about the similarities and warning her it might not be a good idea. I'm sure it was purposely done. "You think I'm like the Queen. I'll show you I'm like the Queen!" and she did it. My only thought now is, what does the Queen think?

Kylie Minogue - 2 Hearts

Cover for 2 Hearts by Kylie Minogue

I find it somewhat amusing how people are crying fowl over this yet you have an entire catalogue of pop hits from the last year that are actually interchangeable. Literally, the last year in pop music was ruled not by the singers that performed the hits, but by the producers that did the behind the scenes stuff. From the writing to the production to the music. This "ripping off" is certainly nothing new. Songs blatantly borrow from each other because they share the same producers and writers, recycling the same beats over dozens of tracks, many of which become individually big hits. Although certainly that's not to say that someone who claims to be original should be doing it too. But GaGa has never shied away from admitting that she highly values her influences that invade her own works. Warhol, Bowie, Queen, Madonna, etc, have all had a hand in what makes up musical GaGa. I think when someone, or something, is as hyped up as this song is, you're basically having thousands of people prying into the work of one (or however many people were involved in this song) to pick it apart, being detectives, finding out what's wrong with it, claiming that not only is the music a complete rip-off, so is the single cover based solely on the font used between GaGa and Kylie. It happens with any big movie (I distinctly remember Titanic having the same post-release tear-ups).

My own personal opinion of Born This Way? My first impression was that the music itself was too polarizing. But I've since changed my stance on that. I definitely believe this sounds like a hit. It's the ultimate earworm. The chorus is insanely catchy and surprisingly, the lyrics are presented well with the music. Initially, I wasn't impressed with the layout of the lyrics. As a non-music worded poem, it didn't work for me. Musically, it does. I don't think the song is anything revolutionary in a musical sense but I think as a statement, it will help to open up the doors and help revolutionize subject matter in songs and I think looking at the greater picture, Born This Way might go beyond the pop charts and beyond the hype and be a footprint toward better equality from a gay rights point of view. Doubting that? I don't. Maybe not so much in a direct, obvious way but I think it might be more subtle. One of those things you don't realize until twenty years has passed and we look back and say... that song actually had an impact.