The Grammys are about to get underway.Read more
It’s a new year and that means a new selection of new music to look forward to. As every online news and information blog wraps up the best of 2013 with a list of what’s coming out in 2014, I’m following suit, if only because this year already has a selection of albums on the horizon that I have my eyes on.Read more
Since breaking out as a solo artist, Beyoncé has been regarded as one of top pop stars of the new millennium. Even I, at one point, have said she’s the most likely to be dubbed a ‘legend’. Yet, her musical output has never been truly exceptional, with Single Ladies, Crazy In Love and Irreplaceable being her ‘classics’ so far. So how can her pop-star status and such an empty prediction be justified?
Easily. It was just a matter of time.Read more
Minutes before midnight Thursday night, Beyoncé released an entire new album exclusively to iTunes consisting of 14 songs, each with its own music video (plus several bonus videos), in a move that sets a new benchmark for pop music marketing and promotion – because prior to its release, nobody saw it coming.
The move has the potential to completely reset how album eras by major pop stars are promoted. In pop music, marketing and promotion are huge for albums, where the two to three months leading up to its release date is the most important period for the entire project. Interviews and performances are lined up, at least two singles are released, music videos, ad campaigns, partnerships and endorsements, an entire strategy planned in order to ensure the greatest chance at a successful project.Read more