Lorde – Pure Heroine

Lorde - Pure Heroine

In 2011, Adele caused a rupture in the pop music scene that was a result of several years of high-tempo electronic dance pop. While Adele clearly had the voice and the songs to succeed anyway, they came at a time when people desperately wanted a break from the beat-heavy tunes that dominated pop radio.

Once again, timing is everything for New Zealand teen Lorde. Time is the greatest tool used to her advantage for her recent breakthrough, yet, unlike Adele, Lorde is upfront about her role as an alternative to mindless pop music.

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